ELLE-MAGAZINE TARGET AUDIENCE-MY PERFUME

About ELLE

Mission Statement:

Fashion, Beauty, Wellbeing, Culture & Lifestyle: ELLE is style advisor, not style dictator; ELLE has true style without snob appeal; ELLE enjoys luxury without putting on airs; ELLE has character without fear of personal contact. ELLE immerses where others shut down; ELLE sets trends instead of copying. Elle is the world’s biggest selling fashion magazine. ELLE is also the market leader in sold circulation among the monthly high fashion magazines.

Target audience:

ELLE is the magazine for the modern, high educated, self-confident woman between her mid-twenties and her late forties. The ELLE reader has a higher-than-average personal and household net income, is very quality conscious and addicted to brands. The magazine targets 16-3o year olds who are interested in fashion beauty and a lifestyle that revolves around how you look.

The advertisements in the magazine are usually fashion based for some high-street brands like Topshop and H&M but also higher price range shops like Gucci or Prada. They also include a lot of perfume adverts so I think it would be a good idea to place my advert in it. Some of the articles in the magazine focus on the healthy exercise so it includes recipes and tips on getting fit which links in with the whole lifestyle that ELLE is trying to sell to the buyer.

Women are represented mainly in the magazine rather than men which is an obvious observation. The models in the magazine represent a skinny gorgeous young lady in her early 20’s so older women reading this would aspire to be young and slim again. I think my perfume advert would fit in well here because it’s aimed at young women who aspire for the most desirable expensive products and my perfume is very feminine and elegant.

Males however feature dimly in the magazine; one male is featured alongside a model as a sort of sex symbol to sell a perfume. In contrast to this, Patrick Dempsey (45), an actor, features in a Q&A article where still he is appeared as a famous sex symbol and eye candy which many women reading the magazine would want to read.