COCA COLA "I WISH"



I looked at the I wish coca cola campaign for my advert. I think this advert shows a really important message. If you listen to the lyrics she talks about wishing to give and wishing to break down the walls between the worlds. She wants coca cola to be a drink that can bring everyone together no matter of their race, nationality, gender, age, sexuality. She wants to share and give back to the world but not expect anything else. You see normal everyday business men in the background that are properly just on their way to a busy day at work and it makes them smile and stop when the lady hands them a coke. It’s a token of kindness and she just carry’s on singing. 

It’s a very relaxing advert and it makes you think about how sharing is nice. Coca cola is based around being a family friendly drink and with the whole ‘share a coke campaign’ coke lets everyone know that it’s like a community being brought together by coke. The end slogan ‘the real world of coke’ meaning that behind all the branding and seeing coke in shop windows you see the real side of coke and how its kind and how in the suburbs of America people can still give out free cokes and expect nothing back. It makes you want to buy coke because you feel like your supporting a good cause and that your part of a community like I said before.