ELLE-MAGAZINE TARGET AUDIENCE-MY PERFUME

About ELLE

Mission Statement:

Fashion, Beauty, Wellbeing, Culture & Lifestyle: ELLE is style advisor, not style dictator; ELLE has true style without snob appeal; ELLE enjoys luxury without putting on airs; ELLE has character without fear of personal contact. ELLE immerses where others shut down; ELLE sets trends instead of copying. Elle is the world’s biggest selling fashion magazine. ELLE is also the market leader in sold circulation among the monthly high fashion magazines.

Target audience:

ELLE is the magazine for the modern, high educated, self-confident woman between her mid-twenties and her late forties. The ELLE reader has a higher-than-average personal and household net income, is very quality conscious and addicted to brands. The magazine targets 16-3o year olds who are interested in fashion beauty and a lifestyle that revolves around how you look.

The advertisements in the magazine are usually fashion based for some high-street brands like Topshop and H&M but also higher price range shops like Gucci or Prada. They also include a lot of perfume adverts so I think it would be a good idea to place my advert in it. Some of the articles in the magazine focus on the healthy exercise so it includes recipes and tips on getting fit which links in with the whole lifestyle that ELLE is trying to sell to the buyer.

Women are represented mainly in the magazine rather than men which is an obvious observation. The models in the magazine represent a skinny gorgeous young lady in her early 20’s so older women reading this would aspire to be young and slim again. I think my perfume advert would fit in well here because it’s aimed at young women who aspire for the most desirable expensive products and my perfume is very feminine and elegant.

Males however feature dimly in the magazine; one male is featured alongside a model as a sort of sex symbol to sell a perfume. In contrast to this, Patrick Dempsey (45), an actor, features in a Q&A article where still he is appeared as a famous sex symbol and eye candy which many women reading the magazine would want to read.

American Dad

American dad is an on-going comedy series about a typical American family with a younger geeky son and a happy teenage girl and a mum and dad. the dad is a typical upper class proud man who works in the CIA. the show is a cartoon and there is also pets the family have that feature throughout the show. they also have an alien called Rodger who has many different characters he changes into every episode. the show follows their struggles and antics they encounter. the dad Stan Smith is an exaggerated masculine figure in the household. In many of the episodes Stan is normally very inconsiderate and insensitive towards many members of his family and friends.

I enjoy watching American Dad because I find it very funny and relate able. I think its very easy to watch and just nice to put on in the background when your doing something else. it makes me laugh and I enjoy watching it with my friends. I especially think the alien Rodger is very funny as his characters are always so random and crazy. There are 12 seasons of the show in total.

the audience pleasures of American Dad are how mostly anyone can watch it and find it funny. Maybe not anyone younger than 10 becuase there is some swearing and violence. it feautres humour for every generation and you can watch the show whenever becuase its always on tv.

I haven't watched all the episodes in all the seasons but I have watched quite a few.

essay so far

A comparison of how women are represented in perfume and fragrance adverts from the 1920s 1970s and 2015

I am going to compare how women are portrayed from the 1920s to 2015 in perfume advertisements: Mavis Vivadou (print 1920s), Charlie Revlon (print 1973), and Olympea Paco Rabanne (print 2015). l

Mavis Vivadou (1924 print)

For my first perfume advertisement I have chosen the Vivadou’s Mavis irresistible beauty secrets, which was produced around the 1920s, 1924 to be exact.

This advert shows a sense of lust and desire. Her posture and gesture reveal this. The women is admiring her reflection from the mirror and almost flattering herself. She is looking longingly into the mirror and is holding the mirror with both hands which shows that. She is looking at herself how a man would look at her later on in the night and she is all dressed up because she wants to appear as alluring and sensual towards her ‘love interest’ which could be a crush, her husband or someone she is trying to pursue. She is leaning her head back and her lips are pursed this refers to the women being ‘irresistible’ which is infact the slogan of the fragrance so that links up with the image. She looks like she is connected to herself through the mirror which suggest that if you wear this perfume then you will become irresistible and nobody will be able to take their eyes off you, not even yourself.

The representation in this advert is one of a high society woman who values glamour very highly. The target audience for this advert is not going to be only society women because this is an aspirational advert. Many women will dream to be able to be of a higher class or be richer so they can afford Vivadou because it’s a desirable fashionable brand. 

The rich colours are key to understanding the brand messages and values of Vivadou. The colour scheme is very elegant and royal showing an expensive taste by using deep reds and blacks to show sexiness because you usually associate the colour red with sex. The gown that the woman is wearing is very sophisticated and glamorous, showing that this women may attend fancy dinners, drink wine and wear expensive jewellery. Her gown is draped down her shoulders so her bare skin is exposed which also shows her sexiness but in a classy tasteful way. Her hair is done up and her makeup is flawless which maybe suggests she is getting ready to go out to somewhere fancy. The bottles at the bottom are very fancy and the font of Vivadou is very bold and simple but is still tasteful. The woman is represented as vulnerable but still elegant so it would appeal to sophisticated woman who can afford evening clothes and afford to go out to the theatre and dinner and might have a rich husband who pays for all her luxuries. This woman’s social class is probably higher class because of the dress she is wearing and the jewellery she has on.

Charlie Revlon (1973 print)

For my second perfume advert I chose Revlon’s Charlie which is from 1973. It’s made to look older because it’s in black and white.

This advertisement shows that women are starting to get more independent and being able to wear men suits and hold briefcases and have manly qualities which is acceptable. It shows that women don’t have to always wear dresses and be housewives and adopt womanly features. This advert shows there is no stopping women taking on the role of a man.

Her facial expressions show that she is confident happy and not afraid to be herself. She is naturally smiling at the camera which shows it’s not too posed or forced. Her arms are going forward like she is waking through a street on the way to work or an important business meeting. She is holding a briefcase to signify that instead of having a womanly handbag she has a manly briefcase.

Her heels show she is still a woman but she can be whoever she wants and wear whatever she wants and people will see her as a powerful but still sexy woman, like it says in the caption. ‘The gorgeous, sexy-young fragrance’. The name of the brand ‘Charlie’ is a uni-sex name that can be used for a man or a woman. Showing that just because this is a female she is still allowed to wear a suit, have a briefcase and appear as powerful and also have a name like ‘Charlie’ and by this time it was acceptable and seen as a show of independence.

In comparison to the Vivadou mavis advertisement, this advert portrays women in an influential authoritative sense. In The mavis advert she is wearing an evening gown and lots of makeup and jewellery and she is shown as the typical elegant glamorous woman. She

MY FIRST EDIT ON PIXLR 

 

COCA COLA "I WISH"



I looked at the I wish coca cola campaign for my advert. I think this advert shows a really important message. If you listen to the lyrics she talks about wishing to give and wishing to break down the walls between the worlds. She wants coca cola to be a drink that can bring everyone together no matter of their race, nationality, gender, age, sexuality. She wants to share and give back to the world but not expect anything else. You see normal everyday business men in the background that are properly just on their way to a busy day at work and it makes them smile and stop when the lady hands them a coke. It’s a token of kindness and she just carry’s on singing. 

It’s a very relaxing advert and it makes you think about how sharing is nice. Coca cola is based around being a family friendly drink and with the whole ‘share a coke campaign’ coke lets everyone know that it’s like a community being brought together by coke. The end slogan ‘the real world of coke’ meaning that behind all the branding and seeing coke in shop windows you see the real side of coke and how its kind and how in the suburbs of America people can still give out free cokes and expect nothing back. It makes you want to buy coke because you feel like your supporting a good cause and that your part of a community like I said before.

CAMERAS AND TRIPODS

In the lesson we were introduced to the Canon cameras and first we had to do something called 'bubble it' which was when you get the bubble in the middle of the two lines so your tripod was level. We used a spirit level for that. Then I attached the camera to the Manfrotto tripod with the foot and I found that quite easy. Then we played around with some shots and tried to shoot a video. We also tried focusing and zooming in. It was nice to learn more about tripods and cameras.  

At the end of that lesson I created this blog and uploaded some gadgets so it would be easier to find my friends blogs and a search engine so I could quickly check things out. I chose a simple design and added a background for a personal touch. During this year in Media Studies I hope to learn more about how to film trailers and film adverts and also how to edit photos on a computer. I am excited to learn more in media.

PRACTICAL PHOTOGRAPHY

Today in our media lesson we played around with different cameras and tripods.

Camera in a mirror